Enter your follower count and engagement rate to get an instant account value estimate — and see what brands would pay for a sponsored post.
| Tier | Followers | Per Post Rate | Per Story Rate | Engagement Target |
|---|---|---|---|---|
| Nano | 1K – 10K | $50 – $300 | $20 – $100 | 5–8% |
| Micro | 10K – 100K | $300 – $3,000 | $100 – $1,000 | 3–6% |
| Mid-tier | 100K – 500K | $3,000 – $15,000 | $1,000 – $5,000 | 2–4% |
| Macro | 500K – 1M | $15,000 – $30,000 | $5,000 – $10,000 | 1.5–3% |
| Mega | 1M+ | $30,000 – $500,000+ | $10,000 – $100,000+ | 1–2% |
| Niche | Rate Multiplier | Why |
|---|---|---|
| 💼 Finance / Investing | 2.2× | High-value audience, fintech sponsors pay premium |
| 🏥 Health & Wellness | 1.8× | Supplement, health product brands pay well |
| 💻 Tech / Software | 1.6× | SaaS companies have large ad budgets |
| 👗 Fashion & Beauty | 1.5× | Very active brand sponsorship market |
| ✈️ Travel | 1.4× | Hotels, airlines, booking platforms |
| 🌍 Lifestyle | 1.3× | Broad appeal, many sponsor categories |
| 🎮 Gaming | 1.2× | Gaming peripherals, energy drinks |
| 😂 Entertainment | 1.0× | Mass appeal but lower CPM brands |