Linus Tech Tips is a top YouTube creator in the tech / hardware niche with 15.8M subscribers.
Based on public view statistics and industry ad rate benchmarks (RPM), Linus Tech Tips is estimated to make $2.12M – $3.94M annually from YouTube ad revenue alone. Note that brand sponsorships, merchandise sales, and business ventures add significantly to total net earnings.
Our valuation formula calculates YouTube ad revenue as follows:
1. Monthly Views × Category RPM ÷ 1,000 = Monthly Ad Revenue
2. Monthly Ad Revenue × 12 = Yearly Estimated Earnings
For Tech / Hardware, average creator RPM is estimated at $8.
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