MrBeast (Jimmy Donaldson) is the most-subscribed individual creator on YouTube with over 350 million subscribers. But how much does he actually make per video? The honest answer is: far more than most people think — and YouTube ad revenue is actually the smallest piece of the puzzle.
MrBeast's YouTube AdSense Earnings Per Video
Each main channel video from MrBeast typically gets 100–500 million views. At an entertainment CPM of roughly $2–4, and after YouTube's 45% cut, here's what the AdSense math looks like:
So from YouTube ads alone, a typical MrBeast video earns $500K–$1.5M. Impressive — but it's the smallest piece of his income.
Brand Sponsorships: The Real Money
MrBeast's videos almost always feature a brand integration in the first 60 seconds. At his scale, sponsorship rates are in a different universe from normal creators:
| Sponsorship Type | Estimated Rate |
|---|---|
| Dedicated 60-sec integration (main channel) | $2,000,000 – $5,000,000 |
| Product placement / mention | $500,000 – $2,000,000 |
| Full brand-funded video | $5,000,000 – $15,000,000 |
| Social media post (Instagram/X) | $200,000 – $500,000 |
Brands like Shopify, Honey, Raycon, and NordVPN have all reportedly paid $2–5M+ for a single MrBeast integration. When you add this to AdSense, a single video grosses:
MrBeast's Business Empire: Beyond YouTube
YouTube is actually just MrBeast's marketing channel for his real businesses:
Feastables (Chocolate Brand)
Launched in 2022, Feastables generates an estimated $100–$200M in annual revenue. With distribution in Walmart, Target, and thousands of retailers globally, it's one of the fastest-growing confectionery brands in the US. At a typical 15–25% profit margin, this alone could be worth $500M–$2B as a company.
MrBeast Burger
A virtual restaurant concept using ghost kitchens. At peak it had over 1,700 locations. Revenue estimates vary widely but put the brand at $50–$100M/year in gross sales.
Merchandise
MrBeast's merch store generates an estimated $5–$20M/year. Lower margin than Feastables but contributes significantly to total income.
Beast Philanthropy Channel
His philanthropy channel has 30M+ subscribers and also runs sponsorships — revenue here is largely re-donated, but the channel still generates ad income.
MrBeast's Total Annual Income (2026 Estimate)
| Revenue Source | Estimated Annual |
|---|---|
| YouTube AdSense (all channels) | $40M – $70M |
| Brand sponsorships | $50M – $100M |
| Feastables | $100M – $200M |
| MrBeast Burger | $50M – $100M |
| Merchandise | $5M – $20M |
| Total | $245M – $490M |
What Is MrBeast's Net Worth?
Based on the above revenue figures, MrBeast's estimated net worth in 2026 is $700M – $1.5B. The wide range reflects uncertainty around the valuation of Feastables (which could be worth $1B+ as a standalone brand) and his other ventures.
Forbes estimated his 2022 earnings at $54M — but that was before Feastables exploded and his channel doubled in subscribers. The real 2026 number is likely several times higher.
How Does MrBeast Compare to Other Top YouTubers?
| Creator | Subscribers | Est. YouTube Revenue/Year | Est. Total Income/Year |
|---|---|---|---|
| MrBeast | 350M | $40–70M | $245–490M |
| PewDiePie | 111M | $5–10M | $15–30M |
| Logan Paul | 23M | $3–6M | $20–50M (Prime) |
| MKBHD | 18M | $8–15M | $12–20M |
| Typical 1M sub creator | 1M | $50–200K | $100–500K |
Why MrBeast's Per-Video Cost Is Also Enormous
It's important to understand that MrBeast's revenue numbers don't equal profit. He famously reinvests almost everything back into content. A single video can cost:
- Prize money: $100K–$1M+ (often literally given away in the video)
- Production crew: 50–100+ people per video
- Sets, props, locations: $100K–$500K
- Total production cost per video: $500K–$3M
This is why MrBeast has said in interviews that he barely keeps any money personally — the YouTube machine requires constant reinvestment to maintain its growth trajectory.
How Much Is Your YouTube Channel Worth?
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→ Free YouTube Channel Value CheckerFrequently Asked Questions
How much does MrBeast make per video?
An estimated $3–10 million per video combining AdSense ($500K–$1.5M), brand sponsorship ($2–5M), and indirect revenue from Feastables and merch driven by each video's reach.
How much does MrBeast make per year?
Total estimated gross revenue of $245–490M/year across YouTube, Feastables, MrBeast Burger, and merchandise. Personal take-home is much lower as most revenue is reinvested.
What is MrBeast's net worth?
Estimated at $700M–$1.5B in 2026, primarily driven by the valuation of Feastables and his YouTube channel assets.
How much does MrBeast make per view?
From YouTube AdSense alone, approximately $0.002–$0.005 per view (RPM of $2–5 after YouTube's cut). But when sponsorships are included, effective revenue per view is much higher — around $0.01–$0.03 per view.